Every Saturday morning we share some of our favorite B2B sales and marketing posts from around the web last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know.
Most B2B buyers (about 95%) aren’t ready to buy right now—but that doesn’t mean they should be ignored. To win long-term, brands need to focus on building awareness and trust with helpful content, light-touch SDR outreach, and ongoing engagement. The key is balancing short-term demand capture with long-term demand creation so your brand is top-of-mind when buyers are ready.
How B2B Marketing Has Changed: Top Trends Over The Years by Ojesvi Singh
B2B marketing has evolved way beyond just outreach and customization—it’s now all about data, automation, and AI. Today’s marketers are using tools to personalize every touchpoint, align closely with sales, and build value-led strategies that resonate with empowered, self-educating buyers. From LinkedIn and video to dark social and influencer collabs, B2B marketing is smarter, more targeted, and constantly adapting to how people actually buy.
Achieving Success Through B2B Sales and Marketing Alignment by Abstrakt
Sales and marketing alignment isn’t just nice to have—it’s essential for growth, better lead quality, and a smoother customer journey. When teams collaborate on shared goals, content strategy, and feedback loops, they unlock smarter decisions, faster execution, and stronger performance. It takes more than good intentions—it’s about having the right tools, open communication, and leadership buy-in to keep everyone rowing in the same direction.
How to Future-Proof Your B2B Marketing Strategy by Matt Myles
B2B marketing is evolving fast, and if you’re not adapting, you’re falling behind. To future-proof your strategy, keep your customers at the center, stay agile, and invest in the right MarTech tools. Focus on evergreen content, build a strong omnichannel presence, align your sales and marketing teams, and stay plugged into industry trends to drive long-term growth and stay ahead of the curve.
The problem with how B2B marketers use their budget by Lisha Perez
Most B2B marketers blame their budget woes on the CFO, but the truth is they’re often overspending on production and not enough on actually getting their ads seen. The key to fixing this is better creative that grabs attention, clearly shows your brand, and connects to what your buyers care about—that’s what the ABLe framework (Attention + Branding + Linkage = equity) is all about. If you get that right and pre-test your ads, you can stop constantly re-briefing campaigns and start putting more budget into media that actually drives results
Have a wonderful weekend and thank you for reading! If you have B2B news sources you rely on we’d love to hear about them. Please share them with us.
The post B2B Reads: 95/5 Rule, Top Trends, Future-Proofing, and B2B Marketing Budgets appeared first on Heinz Marketing.
